Freeplay, a technology developed by Kalador, enables “non-disruptive” in-game advertising within mobile phone games. Freeplay allows developers to incorporate a variety of advertising strategies, including pay-per-view and pay-per-click, and supports both textual and graphical advertising formats.
The mobile phone gamer is highly sought after by advertisers and is increasingly hard to reach, due to decreased interest in traditional media like television and radio.
Freeplay’s “free games with in-game advertising” are respected by the mobile phone gaming demographic, which typically doesn’t approve of deceptive advertising practices.
The Freeplay system has been implemented on the free mobile game site mobilerated.com, and customers have reportedly been responding positively to the concept.
This is a win-win situation for both parties; gamers like free games, and developers are assured of a reliable stream of revenue because games earn ad revenues as long as they are played.
