First-Person Marketer

Innovation or Invasion?

First-Person Marketer

Tainted Love: The Marketing of Duke Nukem Forever

First-Person Marketer

So You Got a Bad Game for Christmas

First-Person Marketer

Marketing Games to Kids

First-Person Marketer

The Phases of Selling You a Videogame

First-Person Marketer

Making Sausage

First-Person Marketer

Controversy Marketing

First-Person Marketer

Trolls, Haters and Flame War Generals? Thank You

First-Person Marketer

Kinect Is Not For You

First-Person Marketer

The Business of Manipulation