Korean publisher of cell-phone games to open American branch in Los Angeles.
The company plans to employ the same strategy they attribute their Korean success to. Introducing proven marketing tactics such as direct-to-consumer and community-based promotions, which GAMEVIL believes will create new business for its partners and aid the ecosystem as a whole.
“In a market where brand has been king,” remarks VP of Business Development Allen Lee, “We are upon a natural inflection point where quality is now what drives new and returning mobile gamers. We could not be more excited and passionate about publishing in the U.S.”
