If you want to see a trailer or any still-shot movie images of the new Studio Ghibli movie from Hayao Miyazaki, How Do You Live?, you can forget it. Via Catsuka, Studio Ghibli co-founder Toshio Suzuki has stated that an existing poster for the movie will be the only image revealed to promote it up to the premiere in Japan on July 14. The movie draws inspiration from the 1937 Genzaburo Yoshino novel of the same name but is ultimately its own separate story, so theoretically, every viewer who purchases a ticket for How Do You Live? will be going in with very limited knowledge about what they will be watching.
Today producer Toshio Suzuki declared that Studio Ghibli won't publish any image / trailer / advertisment before the release of new Hayao Miyazaki's movie "How do you live ?" on July 14th.
This old teaser poster will remain the only picture available.https://t.co/Is13FxZIZ7 https://t.co/thY5idUvTf pic.twitter.com/SePSPFqtYS— Catsuka (@catsuka) June 2, 2023
It’s a gamble that few studios could pull off or even attempt, but if anyone can do it successfully, it’s Studio Ghibli. This is thanks in part to the pedigree the company has built over nearly 40 years. Studio rockstar and co-founder Hayao Miyazaki is largely responsible for many of the company’s most successful films since its inception, but How Do You Live? may be his last contribution. It is also the first theatrically released animated film he has directed since The Wind Rises in 2013. Miyazaki, who is 82 years old, has said that it will be his final project at Studio Ghibli before he finally retires, though we’ll have to wait and see if that’s actually the case.
How Do You Live? is set to premiere in Japan on July 14, but it has no international release date yet. Due to its unusual marketing strategy, we very likely might not know any more about the movie until next month’s premiere.
