Microsoft licenses Halo 3 merchandising rights to peripheral manufacturer Mad Catz.
Mad Catz, a video game accessory producer, has inked a multi-year deal with Microsoft for producing a line of Halo 3 merchandise, starting with a line of Xbox 360 faceplates. News of this agreement sent shares of Mad Catz (MCZ) soaring 14 percent today to .90 cents a share.
Darren Richardson, President and Chief Executive Officer of Mad Catz, commented on the contract. “Microsoft has created an epic trilogy that has become the most successful software franchise in Xbox history and Mad Catz is pleased to be aligned with what promises to be another highly entertaining offering in this series. The addition of this marquee license to our portfolio is further evidence of the ongoing success in our initiative to align ourselves with the most appealing brands and popular software launches to produce stylish products and accessories for gamers worldwide. We look forward to once again supporting Microsoft on the continuation of this popular franchise as Halo 3 launches later this calendar year.”
