Good levels of interaction with NUads means users can “expect more investment” in video advertising.
NUads, those interactive commercials for Xbox LIVE, has finished its first wave of advertising spots in the US, Canada and the United Kingdom. According to Microsoft, the “double-digit engagement results” have been positive for advertisers, and it looks like Xbox LIVE users can expect even more video ads on the paid service.
A press release issued from the company announced that 37% of viewers interacted with NUads, and 71% of those viewers voted in the polls for each advertisement. Several advertisers, including Subway and Toyota, bought into the initial group of interactive commercial spots, which were introduced in fall of 2012.
“These results show that NUads is a real breakthrough in TV advertising,” said Ross Honey, general manager of Xbox LIVE Entertainment and Advertising. “You can expect more investment from us when it comes to this new ad format and video advertising in general.”
The advertisers were certainly pleased with the results. Dionne Colvin, national media manager for Toyota Motor Sales USA, said that “the results exceeded our expectations”. Kathleen Bell, director of Marketing for Subway Restaurants in Canada, offered similar praise, saying that “we’re thrilled with the results of our first NUads experience”.
Source: Microsoft News Center
